Built from frustration, driven by passion.

From a collector who couldn’t find what he loved to a name every Hot Wheels fan in India can trust.

Where it all began

I moved to Odisha.
Hot Wheels vanished.

When I relocated from Kerala, I expected to bring my hobby with me. What I didn’t expect was how hard it would become. Local stores either didn’t stock Hot Wheels at all, or carried maybe five models the same five, week after week.

And the online sellers? Some were charging 40-60% above MRP. For a collector, that stings. It’s not just the money it’s the principle. Why should something you love become a privilege?

I kept searching. I kept getting disappointed. And somewhere in that frustration, an idea quietly took root.
“Why should finding what you love come with a premium just because you’re in the ‘wrong’ city?”
– Aaron Jacob, Founder
AJ Collectable

The journey

I moved to Odisha.
Hot Wheels vanished.

Top Features

The Problem Hits Home

Life in Odisha is good, but finding Hot Wheels here? A different story. I scoured every store, browsed every marketplace. Either nothing, or overpriced. For a collector who had easy access back home in Kerala, this was genuinely maddening. That's when the question started forming: what if I could fix this?

A Small Bet on a Big Idea

I started small. A modest investment. A few cars. No big launch plan, no social media strategy. Just a clear intention: get Hot Wheels to fellow collectors at MRP, Indian releases and imported models alike. If I could make it work for myself, maybe I could make it work for others too.

The Grind Nobody Saw

Finding reliable stock wasn't simple. Understanding what collectors actually wanted took time. There were weeks where I barely broke even. Weeks where I doubted the whole thing. But I kept going because I wasn't doing this as a side hustle. I was solving a problem I felt personally.

Trust Started to Build

Something quietly changed. Collectors reached out. Not once, but repeatedly. Orders came in from people I'd never met, in cities I'd never visited. And that's when it hit me: this had become something real. Not just transactions. A community built on shared obsession and honest dealing.

Just Getting Started

AJ Collectable today is a small operation with a big vision. Every car sold at fair price, every happy collector who finds what they were looking for. That's the mission, one diecast at a time. The bigger dream? To become the name every Hot Wheels collector in India turns to, automatically, without question.

What sets us apart

BUILT BY A COLLECTOR,
FOR COLLECTORS.

Anyone can open a store. But not everyone gets it. The hunt, the thrill, the quiet frustration of showing up and finding nothing. We do.

Fair Pricing, Always

Indian releases are sold at MRP. Imported and rare models are priced as honestly as possible. No inflation because you live in a Tier-2 city. No markup because we can get away with it.

A Collector's Eye

I know what it feels like to spot a rare Treasure Hunt on a shelf. I know the models worth chasing, the series worth completing. Every curated listing comes from that place of genuine understanding.

Community First

This was never about flipping cars. It was about building a reliable, honest corner of the collector ecosystem where people help each other find what they're looking for instead of gatekeeping it.

The person behind it

– Aaron Jacob, Founder
AJ Collectable
“Why should finding what you love come with a premium just because you’re in the ‘wrong’ city?”

I’ve been a Hot Wheels collector for as long as I can remember. There’s something about holding a perfectly detailed 1:64 scale car. The weight of it, the paint, the tiny details no one else notices; that never gets old for me.

When that joy became hard to access in Odisha, I got stubborn about it. And stubborn turned into a mission. Every collector deserves access to this hobby without paying a tax for living in the “wrong” part of India.

That’s what AJ Collectable stands for. Fair access. Real passion. No nonsense.